GDPR means that from May 2018 you'll have to stop using all marketing data, unless you can show that you have explicit consent that is informed and freely given. Because the consent has to relate to your use of it, you will no longer be able to buy in marketing lists that contain Personally Identifiable Information; and you'll have to stop using all existing data, unless you have that audit trail of consent!

  1. You have to start building your alternative marketing now. We can help you to get this job done, just ask me how. 
  2. You can steal a march on others by learning how to become trusted in your customer's eyes. We're building out a solution that is about to go into Beta test. Let me know if you want to try it out.

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This article is for information only and is not intended to be legal advice on this matter. If you have specific questions on how this may affect your organisation then you should consult a legal professional.