FAQ
There is money to be made out of data by giving you a deep insight into the value that’s hidden there, and the ways in which it can be used to cut costs, in...
Wed, 27 Sep, 2017 at 1:46 PM
I'm niggled by Peter Drucker's assertion that everything apart from marketing and innovation is simply a cost; that only marketing and innovation pr...
Wed, 27 Sep, 2017 at 1:47 PM
I loved the simple insight from one reader of an article by Clay Christensen of Harvard Business School on Milkshake Marketing: "Does it work, and wh...
Wed, 8 Apr, 2020 at 2:18 PM
Mike Schorah Name sounds like 'scorer', but I've never won a sports game - I run instead! I use the best technologies to grow businesses and...
Wed, 27 Sep, 2017 at 1:48 PM
Starfish deep insight is the trading name of Starfish DI Ltd, a business incorporated in England in September 2017 and formerly part of Target Intelligence ...
Thu, 26 Oct, 2017 at 3:58 PM
We're inspired by Rod Beckstrom's superb book, The Starfish and the Spider. Superficially, starfish look like spiders. A spider is a creature w...
Fri, 15 Sep, 2017 at 9:11 AM
GDPR refers to the General Data Protection Regulation (EU 2016/679) - It was adopted 27 April 2016 (so it's already law!) and any organisation offering ...
Tue, 3 Oct, 2017 at 11:48 AM
Many aspects of how the GDPR legislation will be applied are still very unclear, particularly for SMEs. It’s a little clearer for the corporates. The UK...
Tue, 3 Oct, 2017 at 11:50 AM
GDPR means that from May 2018 you'll have to stop using all marketing data, unless you can show that you have explicit consent that is informed and free...
Tue, 3 Oct, 2017 at 11:50 AM
If in doubt, read the background to GDPR: you know you've got to take it seriously and comply. But you can move beyond that and turn it from a Threat in...
Tue, 3 Oct, 2017 at 11:50 AM