If in doubt, read the background to GDPR: you know you've got to take it seriously and comply. But you can move beyond that and turn it from a Threat into an Opportunity.
Step One: use GDPR as an opportunity to 'reset' your relationship with customers. Use it to increase your level of transparency and benefit from increased customer trust in your company or brand.
In practice, this means working out how you can best explain why you need customer data and what you do - and don't do - with it. You need to find ways to get explicit permission from your customers to use their data; and be sure not to start to use the data for any other purpose.
We can help you to get this job done, just ask us how.
Related
- What is GDPR?
- Don't get caught out by GDPR
- GDPR kills 3rd party data sources
- Use GDPR as an Opportunity, not a Threat
- Background to GDPR
- Key principles of GDPR
- The eight principles of data protection
- Isn't Postcode 'Personally Identifiable Information' (PII)?
This article is for information only and is not intended to be legal advice on this matter. If you have specific questions on how this may affect your organisation then you should consult a legal professional.